The popular Norwegian coastal cruise line Hurtigruten has signed a cooperation agreement with the presigious National Geographic Center for Sustainable Destinations, with the aim to develop Geotourism.
The program will be directed at further developing Hurtigruten's unique destinations along the Norwegian coast.
Geotourism is defined as tourism that sustains or enhances the geographical character of a place—its environment, culture, aesthetics, heritage, and the well-being of its residents.
- This is an acknowledgement of the Coastal Ferry as being something unique, says Hurtigruten CEO Olav Fjell.
- Hurtigruten is unique. Travelling by their ships you are really a part of Norway and a part of the country's traditions. It is really Norwegian: The crew is Norwegian, the food is Norwegian and the experience is truly Norwegian, something you cannot always say about the more traditional cruise offers, says Director of the National Geographic Center for Sustainable Destinations Jonathan Tourtellout.