Despite the much publicized food scandal this month, when horsemeat was detected in frozen lasagna all over Europe, the sale of horse meat has skyrocketed in Norway, according to butcher shops.
Last month, horsemeat was detected in ready-made, frozen lasagna that was supposed to only contain beef. Several grocery stores chains in Norway found traces of horsemeat in their lasagna products, and have now started extensive products testing.
However, the food scandal seems to be good business for Norwegian meat shops and butchers.
"The past week we have sold more horsemeat than ever," says Ole Jacob Erdal, manager of the butcher shop at Mathallen, a food market in Oslo.
Erdal explains that customers are curious about the meat and how it tastes. He can reveal that it's slightly sweeter than beef, and very tender.
Restaurants also report that they have experienced an increase in sales, including St. Lars, at Bislett in Oslo. "Horse tartar has always been one of our more popular appetizers, but now it's right at the top," says restaurant owner Andreas Viestad.
Viestad thinks that the food scandal may have led two different types of customers to eat more horse: Those who already eat horse and want to defend it, and those who want to be challenged by trying new types of food.
(Aftenposten)
Julie Ryland
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