Trace the fish by mobile phone Norwegians are particular about the fish they eat. Soon they may be able to check when it was caught, and where, using their mobile phone.
The cooperative food chain Coop is currently testing out a system by which the customers may use their mobile phone to trace the fish from the sea to to the store, reading a bar code on the outside packing.
By scanning the bar code, a signal is sent to a data base, which in turn sends back the information on where the fish was produced, when it was packaged and the expiry date. Coop will after Christmas begin a test run of the new system in its stores in the Municipality of Baerum, west of Oslo. The software has been developed by the Norwegian firm TraceTracker, and the project is run by the Norwegian Seafood Assosiation (NSL). (NRK/Press release) Rolleiv Solholm Related ArticlesRecord export of Norwegian salmon
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Growth In Norwegian Seafood Exports ContinuesThe export value of Norwegian seafood in January totalled NOK 4.2 billion. This is an increase of NOK 684 million or 19% compared to January 2010, according to figures from the Seafood Export Council.
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Increase in exports of fresh salmonThe average export price of fresh salmon was NOK 43,46 in week 50,- and increase of 0,8% from the week before. Total export volume was 17716 tons, and increase of 0,5% frol the week before. During week 50, the export volume of frozen salmon was 680 tons at an average price of 41,47 /kg ..Read more... Major increase in seafood exports
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