Norwegians are perceived to be honest, talented and hard-working in a recent reputation survey.
Norway ranks as number 13 out of a total of 50 countries that have participated in the survey, named National Brand Survey. That is the same place as when the last time Norway was part of the study in 2008, but the number of points has increased by two, just above the average point improvement of 1,8 percent
"Norway has a good reputation. International relations are based on trust, and a good reputation helps make Norwegian companies and organizations more attractive partners. It also makes people listen to us when it comes to international issues, maybe more than one would think based on our size," says Minister of Foreign Affairs, Børge Brende.
In the National Brand Survey, 22.000 people in 24 different countries have shared their views on each country. Norway gains the most points because of its government, whereas there are still improvements to be made in the areas of culture, people and tourism, the categories that increased the least compared to 2008.
Still, the overall increase in points is larger than Norway's neghbouring countries. Sweden, Denmark and Finland only increased their totalt scores by 1,5, 1,8 and 1,9 resepectively.
"The evaluation of Norway's international brand is an important contribution to the Foreign Service's work to promote Norway and Norwegian interests abroad," Brende says.